Amazon Prime buyers are a 'golden egg'
The Wall Street analysts keep measuring Amazon with the yardstick used for conventional companies. They can't understand why investors stick with a company that frequently loses money. The way I see it, Amazon is busy inventing the future economy in which companies sell globally, deliver locally. It takes even more capital investment to do the latter as the former. Amazon Prime shoppers, who pay $99 a year for the privileg are the type of shoppers that will yield the most profit in the future. Prime is a kind of golden egg that Amazon hopes to find over and over again as it expands around the world.