Smart Content, Online on a Social Platform Near You
You'd think the rise of the Social Net would mean the demise of "you had to be there," yet face-to-face still means stronger community and engagement. <em>Being there</em> still matters, but I can offer a next-best-thing, a social-enabled report on Smart Content, a recent content-analytics conference that I organized.
You'd think the rise of the Social Net would mean the demise of "you had to be there," yet face-to-face still means stronger community and engagement. That's why a Rally for Sanity can draw an "insane crowd" (although that label comes from FoxNews.com so it's likely suggesting more than numbers): because of "a sense of community support that's hard to find on a daily basis." Social/news channels get the word out and they report -- but don't replicate or replace -- the experience. There's value in that experience that is richer for all concerned, attendees and social-ites, when preserved and later shared.
But I'm digressing before I've even started. This article is a report on Smart Content, a content-analytics conference that I organized that took place a couple of weeks ago in New York. We had a good crowd although it measured less than 60 microreillys, to use a social-media metric that measures event/individual popularity against the yardstick of Tim O'Reilly's Twitter following. So let's multiply the Smart Content audience, and support the content-analytics community, by sharing.The tweet stream
What's a conference without a "tweet stream"? You can read the #smartcontent Twitter hashtag archive as captured by the TwapperKeeper tool.
Video!
We captured almost all the sessions on video (although viewability and production quality vary). Check out a first set, posted to video-sharing site Vimeo:
Conference welcome by the chair (me) and Marketing Director Laurel Earhart.
Visionaries Panel with moderator John Blossom, Shore Communications and panelists Natasha Fogel, Edelman StrategyOne, Mark Stefik, PARC, and Mike Lavitt, Aviation Week/McGraw-Hill.
What Business Innovators Need to Know about Content Analytics, presented by Jeff Fried, CTO of BA-Insight
Imagine a Nimble World: Challenging the Publishing Industry with Rachel Lovinger, content strategy lead at Razorfish
Content, Data and Humans: Putting Analytics into Action, presented by Randall Snare & Elizabeth McGuane of iQ Content in Dublin
How Semantic Technology Will Enrich Our Lives: Scientific Research, Advertising and Everyday Search, with Darrell Gunter, CMO/EVP of Collexis, and Elsevier company
Those videos are just a start. We have video of 15 lightning talks and 5 application-spotlight presentations yet to post. Check back at my Vimeo page in a week or better yet, follow @canalytics on Twitter.
You can view the raw footage yourself, but what did attendees think of the presentations?
Live blogging
Courtesy of fast-fingered John Blossom of Shore Communications and Marisa Peacock of CMSWire, we have conference live blogging: Impressions captured and shared on the spot, in John's case via Google Buzz.
Start with John's entries. They are not thematically tagged -- Google Buzz appears to support only location tagging -- so I'll provide you a buzz-list rather than a single URL. First the full sessions --
Imagine a Nimble World: Challenging the Publishing Industry, presented by Rachel Lovinger, video above
Content, Data, and Humans: Putting Analytics into Action, the presentation by Randall Snare & Elizabeth McGuane of iQ Content, video above.
How Semantic Technology will Enrich our Lives, Darrell Gunter, EVP/CMO, Collexis, video above.
And next, the applications spotlights --
Semantics at Work: Uses and Benefits of Smart Content with Richard Stanton
Corporate Reputation and Risk Management with David Geddes, VP, R&D, evolve24, a Maritz Research unit.
Delivering Richer, Smarter Targeted Content, a presentation by Mike Lavitt of Aviation Week/McGraw-Hill
Actionability and ROI from Social Media Sentiment Analysis: Myth or Miracle, a presentation by Aafia Chaudry of Noesis.
Content Analytics for Better Search with Otis Gospodnetic, Sematext International
John even posted a snap of the pre-conference get-together.
And Marisa's day-of blogging:
Content Strategy: How Do We Make Our Content Smart?, reporting the Visionaries Panel.
What You Need to Know about Content Analytics, covering Jeff Fried's talk
Humanizing Your Content with Experience on Randall Snare's and Elizabeth McGuane's presentation.
Managing Your Content in a Nimble World, reporting Rachel Lovinger's talk.
Analyses
CMSWire's Marisa Peacock also wrote up her interviews with a couple of Smart Content participants, Brooke Aker and Fred Wergeles, posted as Semantics + Intelligence Helps Put Information into Action. Glenn Assheton-Smith similarly draws on Smart Content conversations in his blog article, Content Strategy and Publishing - My introduction to.
EContent Editor Michelle Manafy covered Smart Content in Get Smart: The Content Analytics Conference and Chris Camp of simplify4.me wrote it up "Twitter style" in Smart Content: Machine Enabled but Human Driven.
Lastly, if you'd like a behind-the-scenes look at the conference, check out Laurel Earhart's Hallucination or Vision? Smart Content Conference
Did I miss any write-ups? Drop me a note and I'll add them here.You'd think the rise of the Social Net would mean the demise of "you had to be there," yet face-to-face still means stronger community and engagement. Being there still matters, but I can offer a next-best-thing, a social-enabled report on Smart Content, a recent content-analytics conference that I organized.
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