Can Dropbox & Box Survive Commoditized Storage? - InformationWeek

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Can Dropbox & Box Survive Commoditized Storage?
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jagibbons
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jagibbons,
User Rank: Ninja
11/17/2014 | 12:20:38 PM
Re: online storage was commoditized a long time ago
Being first (like Dropbox was on usability and sync across multiple platforms/devices) is great for a while. If you only rest on your laurels, you'll fall behind. This where Dropbox and Box are currently headed. I agree they need to offer something more. They need a new unique value to compete with Microsoft and Google or they'll be the ones acquired and integrated into oblivion.
Todder
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Todder,
User Rank: Moderator
11/12/2014 | 11:46:48 AM
Re: Post-PC? How about mobile plus-PC
It's margins. Cloud storage is a commodity as was stated already. To survive you need a key differentiator. It would be cool to see OpenOffice align with DropBox or Box and compete in the office suite ecosystem with offerings that are comparable to Google of MS with their cloud integrations.
zaious
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zaious,
User Rank: Ninja
11/11/2014 | 11:59:22 PM
Re: The New Netscape?
Oh! I would be sad if Box and Dropbox goes 'Netscape'. They really made the issue of file syncing look like a piece of cake.
peterchang01
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peterchang01,
User Rank: Apprentice
11/10/2014 | 12:56:41 PM
online storage was commoditized a long time ago
Online storage became a commoditized a long time ago. In fact, Dropbox uses commodity cloud storage very effectively to drive its business. What Box and Dropbox brought to market was usability over commodity storage. That was huge from 2007 to 2013 as web and then mobile access became critical. But it's now 2014 and everyone has caught up. Web, mobile, and sync access are now readily available commodities. Online storage is no longer just a developer commodity. It's now a mainstream commodity for everyone. Can Dropbox & Box service? Only if they can do more. The opportunities are bigger than ever.
jastroff
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jastroff,
User Rank: Ninja
11/9/2014 | 12:23:48 PM
The New Netscape?
Are Box and Dropbox the new Netscape? Will Microsoft do to them what they did to Netscape Navigator, i.e., offer the same service, but free or much lower priced and this drive them out of business? Along with other diversified competitors, like Amazon, etc., Box and Dropbox can't really compete on that level.
Thomas Claburn
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Thomas Claburn,
User Rank: Author
11/7/2014 | 6:08:34 PM
Re: Post-PC? How about mobile plus-PC
I think the fact that Box hasn't gone public says alot about the challenges online storage providers face. Every service that generates real revenue will eventually be replicated by platform owners and then favored.
Charlie Babcock
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Charlie Babcock,
User Rank: Author
11/7/2014 | 5:43:15 PM
Post-PC? How about mobile plus-PC
Fred, I think your comments on the "post-PC era" are right on. It's not that PCs and laptps haven't been offset by  devices that are more mobile and useful in new and compelling ways. They have been. At the same time, they haven't been fully replaced by those mobile devices and are unlikely to be. Some work functions simply don't yield to execution on a mobile device.


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