Doctors Prefer Online Drug Info To Rep Visits - InformationWeek
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Doctors Prefer Online Drug Info To Rep Visits
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ChrisMurphy
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ChrisMurphy,
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12/6/2013 | 10:09:50 AM
Digital sales process
It's yet another example of digital business -- pharma being forced to digitize the sales process, and doctors being forced to digitize the new drug information-gathering process. (Recognizing of course that this digitizing is the business Quantia is in, but the trend for docs to spend less time in person with reps is inescapable)


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