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Windows vs. Mac: Desktop Battle Lines Drawn
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Lorna Garey
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Lorna Garey,
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1/27/2014 | 1:36:33 PM
Apple lucked out
What's the over/under on Apple having gone down the iOs/OSX convergence path prior to release of Win8, then sticking a fork in the projects after the reception Microsoft got in the market?

Just think about the benefits Apple got by letting MS take the lead into uncharted territory for once. You can't pay for that kind of market research.

 
Michael Endler
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Michael Endler,
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1/27/2014 | 1:44:52 PM
Re: Apple lucked out
There's some evidence to support your theory, Lorna. Apple has patents related to touchscreen MacBooks, tablets that convert into laptops and even an iMac, and a solar-powered iPad-attachable keyboard, among other things. Some of these patents pre-date Windows 8 by quite some time. That said, Apple is interesting and hard-to-predict when it comes to pushing new technologies. Sometimes, Apple kills a popular idea before the market has shown it's ready. Flash, floppy disks, etc. It also pushes forward-thinking ideas that are important to niches but not mainstream users-- firewire, thunderbolt, and so on. But in other cases, Apple sits on technologies until it feels they're mature enough to bring to market. Based on recent hires, Apple is clearly working on wearable devices, for example, but it seems unconcerned that its iWatch (or whatever) beat any other products to market.
Michael Endler
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Michael Endler,
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1/27/2014 | 1:58:24 PM
Re: The question of why
Thanks for the wealth of great thoughts. I honed in on this observation in particular:


"But why do it this way; bolting a second OS onto their primary one in a way that was so clumsy? It's pretty simple, really. Time! It takes years for a company to come up with an entirely reworked OS. Microsoft had no time."


Indeed. As as these new leaks suggest, Microsoft is still going through this time-consuming process-- not of refining a solid foundation, but of getting the foundation in shape in the first place. Some of Microsoft's old gambles are still haunting them (such as all the resources invested in Vista that should have been invested in mobile, a mistake Ballmer has lamented in interviews), despite the company's formidable enterprise clout. Maybe Microsoft will wow everyone in April at BUILD. But maybe they'll show a version of Windows 9 that just reminds everyone of what desktop users wanted back in 2012. Given that Microsoft is playing from behind, that wouldn't be a good sign. 
Michael Endler
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Michael Endler,
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1/27/2014 | 2:03:46 PM
Re: Apple lucked out
I suppose it would be more correct to say there's no evidence to support that Apple intended to bring any convergence device to market. That much is speculation. But there's certainly evidence to support that Apple investigated convergence, perhaps just to conclude that it was a bad idea, or perhaps to make things a bit more difficult for competitors. Certainly, companies patent things all the time that they never intend to bring to market.

EDIT: Sorry, melgross, just saw your other reply, in which you raised many of these points already.
Lorna Garey
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Lorna Garey,
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1/27/2014 | 2:21:01 PM
Re: The question of why
Another thing I picked up on is the concept of getting your stake in the ground in light of agreeing to not copy UI functionality. One could think of Win8 as the equivalent of a kid taking small bites out of all the chocolates in the box so the grownups won't eat them. Get the tiles concept, and whatever else you can jam in, out there. Now MS owns it and can refine (eat the candy) at leisure.
Shane M. O'Neill
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Shane M. O'Neill,
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1/27/2014 | 3:49:20 PM
Re: Apple lucked out
I'm curious about what an Apple hybrid device UI would look like. Apple would merge the two platforms more seamlessly than Frankenstein Windows 8. But I don't see the motivation for doing it at all. There's no customer demand. And say what you want about Apple -- but the customer comes first. Windows 8 had little to do with customer needs, but was an effort -- and a clumsy one -- to solve a bunch of Microsoft's own problems at once (revive dying PC market, get into tablets). Microsoft rolled the dice and hoped we would go along with it.
Michael Endler
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Michael Endler,
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1/27/2014 | 4:26:42 PM
Re: Apple lucked out
I understand this point of view, but only to a degree. Apple didn't literally invent tablet computers, per se, but I bet most people think otherwise. I understand why that might irk some people.

But even if Microsoft or someone at Xerox PARC or whoever invents a concept, doesn't Apple deserve some credit for figuring out how to turn the concept into a disruptive force? "Invent" and "innovate" aren't the same (though Apple, like Microsoft, invents lots of stuff). Moreover, if all Apple did was "tweak" someone else's idea, why haven't more companies figured out how to copy Apple's model? Marketing is admittedly a part of Apple's success, but so are the products themselves. I find it difficult to deny Apple its reputation as an innovative company.
Thomas Claburn
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Thomas Claburn,
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1/27/2014 | 4:29:54 PM
Re: Apple lucked out
OS X and iOS won't converge in the near future. Doing so would alienate OS X developers, who would find themselves unable to create apps, as they can now, without Apple approval. That's in addition to the differeing priorities of mobile (battery life) and desktop computing (processing power).
Shane M. O'Neill
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Shane M. O'Neill,
User Rank: Author
1/27/2014 | 4:35:04 PM
Re: Apple lucked out
Yes, Apple is very good at addressing customer needs, both present and future. 
Michael Endler
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Michael Endler,
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1/27/2014 | 4:44:41 PM
Re: Apple lucked out
That's fair. I'm not sure I'd call Apple products uniformly overpriced, and I think there's definite value in their designs that somewhat justifies the price premium-- but I sure wouldn't mind if they were cheaper. And though it doesn't match my personal experiences, I've heard from others for whom the "It just works" mantra has fallen deal-breakingly short.
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