NetGenesis Ships New Release Of Analysis Software - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

NetGenesis Ships New Release Of Analysis Software

NetGenesis releases analysis software that helps businesses understand their customers' behavior.

Understanding the relationships between a company's Web sites and its offline sales channels has always been a challenge for retailers. NetGenesis Corp. this week will ship a new release of its analysis software that will help businesses better understand their customers' behavior across multiple Web sites and diverse sales channels.

Many retailers today use advertising and other inducements on their Web sites to drive business to their brick-and-mortar stores. But few know how effective those efforts are. Only 28% of retailers track offline sales driven by online marketing efforts, says Yankee Group analyst Lisa Melsted. To provide that insight, NetGenesis 5.5 combines data from multiple Web sites and multiple sales channels for analysis--even when they're based on different technologies. "The more companies can integrate their sales channels, the more effective those channels can be," Melsted says.

The tool also provides new customer identification and privacy capabilities, and scalability enhancements. Available now, the software starts at $100,000.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
2020 State of DevOps Report
2020 State of DevOps Report
Download this report today to learn more about the key tools and technologies being utilized, and how organizations deal with the cultural and process changes that DevOps brings. The report also examines the barriers organizations face, as well as the rewards from DevOps including faster application delivery, higher quality products, and quicker recovery from errors in production.
Slideshows
10 Top Cloud Computing Startups
Cynthia Harvey, Freelance Journalist, InformationWeek,  8/3/2020
Commentary
How Enterprises Can Adopt Video Game Cloud Strategy
Joao-Pierre S. Ruth, Senior Writer,  7/28/2020
Commentary
Conversational AI Comes of Age
Guest Commentary, Guest Commentary,  8/7/2020
Register for InformationWeek Newsletters
Video
Current Issue
Special Report: Why Performance Testing is Crucial Today
This special report will help enterprises determine what they should expect from performance testing solutions and how to put them to work most efficiently. Get it today!
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll