Measuring the Value of Social Software


Click here to download now

Source: IBM
Date: March 2011
Type: White Paper
Rating: (0)

Overview: Organizations across a variety of industries are leveraging social software and collaboration tools to promote efficiency and innovation. As more and more companies implement social software initiatives to improve communication and collaboration and to drive business results, a key question is being asked: How can we determine if our social software initiatives are successful and are providing the anticipated return on technology investment?

Part of the answer lies in identifying at the beginning of the deployment what success will look like for the different business uses for which social software technology is being leveraged. Another key piece is establishing a measurement approach that captures information about the usage of social software tools, how they are influencing individual, group and organizational behavior, and what quantifiable business value is being generated from the investment in social software technology.

This white paper will take a look at how to measure the effectiveness and value of a social software initiative, what tools are available to capture key metrics, and what to take into consideration when establishing a measurement approach.

Not what you're looking for? Search again
Go Advanced »
More From the Internet Section

View All Categories

Business Intelligence : Analytics, Business Process Management, Content management, Dashboards, Data Mining, Data Quality, Databases, Datamarts/Data Warehouses, Information Management, Knowledge Management, Performance Management

Development : Architecture & Design, C/C++, Database, Development Tools, Embedded Systems, High Performance Computing, Java, Mobility, Security, Web Development, Windows/.NET, Open Source

Government : Cloud/SaaS, Enterprise Applications, Enterprise Architecture, Federal, Information Management, Leadership, Mobile & Wireless, Policy & Regulation, Security, State & Local

Hardware : Blades, Data centers, Desktops/PCs, Grid/Cluster Computing, Handhelds/PDAs, Macintosh, Peripherals, Processors, Supercomputers, Unix/Linux servers, Utility/On-demand Computing, Virtualization Hardware, Windows Servers

Healthcare : Policy & Regulation, Leadership, Security & Privacy, Mobile & Wireless, Electronic medical records, Clinical information systems, Administration systems, Interoperability, The Patient

Infrastructure : ATM, Ethernet/Gigabit Ethernet, Frame relay, IPv6, Traffic Management, Network/Systems Management, PBXs, Printers, Remote Access, Routers, Switches, UPS, VPNs, WAN Optimization/Acceleration, Wide Area File Services

Internet : B2B, B2C, Browsers, E-Business/E-Commerce, E-retail, Google, Internet Policy, Internet Security, Search, Social Networks, Traffic Reporting/Monitoring, Web 2.0, Web Development, Social Business

Management : Career Development, Executive Insights/Interviews, H-1B, Legal, Outsourcing, Personnel Management, Recruiting, Regulation/Compliance, ROI/TCO, Salary/Compensation, Small-Medium Business, Training, Workplace Trends

Mobility : 3G Wireless/Broadband, 802.11x, Fixed Mobile Convergence, Mobile Business, Mobile Messaging, Muni Wireless, RFID, Smartphones, Wi-Fi VOIP, Wi-Fi/WiMax, Wireless Security, WLAN

Personal Tech : Blackberry, Bluetooth, Bluray, Digital Cameras, Digital Music, Digital Rights Management, Global Positioning Systems, iPhone, iPod, Peripherals, Smartphones, TVs/Home Theater, Virtual worlds

Security : Antivirus, Application Security, Attacks/Breaches, Cyberterror, Encryption, End user/Client Security, Intrusion Prevention, NAC, Perimeter Security, Privacy, Security Administration, Storage Security, Vulnerabilities and Threats

Services : Business Process Outsourcing, Business Services, Disaster Recovery, Hosted Applications, Hosted Storage, Internet/Data Services, Outsourcing, Software as a Service, Systems Integration, Telecom/Voice Services

Software : Integration, Application Optimization, Business Systems Management, CRM, Database Applications, Databases, Development Tools, ERP, Hosted Software/Applications, Linux, Open Source, Operating Systems, Productivity Applications, Server Virtualization, Service Oriented Architecture, Web Services

Storage : Data protection, Disaster Recovery, Removable/Portable Storage, Security, Storage Fabrics, Storage Systems, Virtualization

Telecom : VOIP, Unified Communications, Voice services, PBXs, Call Centers, Presence, Collaboration Systems, Business, Regulation, Internet policy

Windows/Microsoft : Applications, Internet Explorer, Microsoft Company News, Office Suite, Open Source, Operating system, Security