Transforming Your Business with Social and Real-Time Collaboration
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Overview: This white paper discusses the changing face of collaboration and the ways in which social software and unified communications solutions can benefit business. It points out that smart businesses are already looking for ways to connect communities not only of employees, but also of customers, partners and others outside the firewall. The goals: tap into both internal and external knowledge and then use that knowledge to increase sales through enhanced customer relationships, accelerate innovation as a means to get breakthrough products to marketplace faster and improve collaboration to boost productivity.
To help achieve these goals, companies must make information available to more people in the organization; change the corporate culture to one of collaboration and trust; and implement tools to harness collective knowledge, experience and communities. If companies are successful in these efforts, they can unleash powerful new ideas. They can capitalize on the way many workers?including the next generation of business leaders?already connect. And they can prepare themselves for the success that collaboration makes possible.
The pyramid can become inverted, or even flattened, as social and communication tools empower employees with the freedom they need to truly innovate.