Privacy Advisor: Using Multichannel Contact Management to Eliminate Risk and Drive Revenue


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Date: November 2010
Type: White Paper
Rating: (11)

Overview: Understand the finer points of using centralized, multichannel contact management technology to eliminate regulatory risk and drive revenue.

Discover Privacy Advisor, Gryphon's fully-integrated CRM tool that increases your contacts while guaranteeing compliance across all channels. Respond to consumer preferences with relevant messaging that builds business and creates customer value. Learn to avoid the perceived onslaught of unnecessary or intrusive marketing messages that make consumers choose opt out over opt in. And recognize the missteps that make companies fail to collect, manage or leverage customer contact preferences in the first place.

These and other key insights will advance you down a path to better customer relationships and, ultimately, help you transform valuable consumer knowledge into even greater long-term success.

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