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Big Data Extracting Value from your Digital Landfills

by IBMAug 07, 2013

In this report, we record how users see the potential benefits of big data analytics. We explore some of the more practical and popular applications, and we also look at the issues that are holding users back, including skills shortages, product immaturity and implementation uncertainties.

Text Analytics:The Hurwitz Victory Index Report

by IBMAug 07, 2013

Unstructured data is everywhere - in emails, call center notes, verbatim survey responses, tweets, blogs, and online news - to name just a few sources. In fact, by most industry estimates, unstructured text accounts for eighty percent of the data available to companies. Text analytics is being embraced at a rapid rate by organizations that want to gain insight into this information and use it for a competitive advantage. Factors fueling this growth include a better understanding of the

Scaling the Customer Conversation

by IBMJul 22, 2013

IBM recently underwent a major transformation, reorienting their entire business to focus more on customer needs. A fundamental element of this shift to Smarter Commerce was the implementation of marketing automation software. This not only allowed for cross-channel communication, it also let IBM engage with individuals directly. Read the white paper to learn how adopting this strategic approach helped improve customer experiences and response rates, while saving energy and costs.

Why Leading Marketers Outperform

by IBMJul 22, 2013

Put personalized marketing to work.

Evolving technology and social trends offer many avenues for improving customer engagements. Forward-thinking organizations can now interact with individuals, while using insights from hard data to improve how they invest in marketing resources. Read the IBM? white paper for more information on how to launch a system of engagement that fuels growth and innovation.

Supply Chain Management Best Practice Guide: Three Rules for Building a Smarter Supply Chain

by IBMJan 18, 2013

The key to truly elevating organizational efficiency and profits lies in building a smarter supply chain. And building a smarter supply chain requires that you focus your attention on three key priorities:

1. "Connect the dots" across your supply chain to achieve a globally integrated enterprise.
2. Create an intelligent and adaptive supply chain that optimizes customer experience, costs and return on assets.
3. Deliver differentiated, profitable customer fulfillment

Understanding the complexity of B2B Integration: Insight for Mid-market Leaders

by IBMJan 14, 2013

For midmarket businesses, integrating with customers and suppliers and ensuring supply chain visibility are more important now than ever before. B2B partner communities have gone global, and supply chains are constantly expanding and becoming more complex.

Organizations that make business partner collaboration and supply chain visibility an integral part of their business can drive better relationships with their business partners and experience higher operating profits.

In the

New rules for a new decade

by IBMAug 08, 2012

The complexities of today's economic environment and everexpanding global supply chains mandate new guidelines for peak performance. Volatile global market conditions and customer demand variability require optimal supply chain configurations to synchronize supply and demand.

The Benefits of Modern Customer Service

by Salesforce.comJul 16, 2012

This Beagle Research Group executive white paper describes these advantages of switching to a cloud-based contact centers, focusing on lower total cost of ownership, more deployment options and better service results.

Get CRM Magazine's 2012 Service Leader Award Report

by Salesforce.comJul 16, 2012

See how the Salesforce Service Cloud took home top honors in the categories of Customer Case Management and Web Support in the March 2012 issue of CRM Magazine, and how Salesforce helps transform top companies into social enterprises.

The Science of Social Listening for Customer Experience

by Salesforce.comJul 16, 2012

Customers today expect immediate service and fast resolutions from the social Web. These conversations are happening right now among millions of people. Are you listening? Learn how your business can transform the customer service experience.



IBM is the world's largest information technology company, with 80 years of leadership in helping clients innovate. Drawing on a breadth of capabilities and best practices from across IBM and our extensive partner ecosystem, we offer clients within every industry, a wide range of services, solutions and technologies that can help them improve productivity, respond rapidly to the needs of their business and reduce development and operations costs.