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2015 Analytics & BI Survey

Dec 17, 2014

The world of analytics, business intelligence, and information management is in flux, with old-guard vendors and conventional technologies losing steam and companies entertaining new options for the big data era.

Our InformationWeek 2015 Analytics, Business Intelligence, and Information Management Survey finds:

>> 28% of the 297 respondents responsible for analytics and BI software selections say their organizations have "standardized on one or a few analytics and BI products deployed throughout the organization." That's down from 35% in our 2014 report.

>> 21% say their firms use "many analytics and BI products," up from 16% in 2014.

>> 48% of analytics and BI decision makers and influencers say "ease-of-use challenges with complex software or less technically savvy employees" creates a barrier to success, a close second to "data quality problems" for the third year in a row.

>> 26% of the 374 respondents involved in selecting or recommending information management technologies say their firms are using NoSQL databases, up from 19% in our 2014 survey.

>> 22% say their firms are using Hadoop, up from 15% in our 2014 survey.

In this report, we:

>> Examine two approaches to addressing ease-of-use in analytics and BI software. One camp favors software simplicity, the other focuses on software intelligence.

>> Explore the growing use of Hadoop and consider whether this new platform requires new BI and analytics tools.     R8301214

Respondent breakdown: 35% have 5,000 or more employees; 25% have more than 10,000. Manufacturing, financial services, government, education, and healthcare are well-represented; and 45% are IT director/manager, IT executive management (C-level/VP) level or non-IT executive managers.

Survey Name InformationWeek 2015 Analytics, Business Intelligence and Information Management Survey

Survey Date October 2014

Region North America

Number of Respondents 384

Purpose To examine adoption trends and strategies around analytics, business intelligence and information management

Methodology InformationWeek surveyed business technology decision-makers at North American companies. The survey was conducted online, and respondents were recruited via an email invitation containing an embedded link to the survey. The email invitation was sent to qualified InformationWeek subscribers.

Research Report