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Bill Fryer Direct

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Whitepaper: Don't Spend a Penny More on CRM Until You've Read This Article

by Bill Fryer DirectJan 01, 2008

This paper published by Bill Fryer Direct helps one to understand about Relationship marketing or Customer Relationship Management (CRM), and the money spent on it. CRM or Relationship marketing is founded on the belief that it is more profitable to keep the customers for as long a time as possible. At the outset the author needs to clarify that what he is about to say here relates only to industries where there is no contractual relationship with the customer, eg. Department stores, mail order