UBM: TECH DIGITAL RESOURCE LIBRARY

ICC/Decision Services


Latest Content From ICC/Decision Services

Whitepaper: Big Opportunity in 2008: Prospering In Hard Times Through Customer Insights

by ICC/Decision ServicesMay 19, 2008

Learn about three service-oriented ways to improve sales.


Whitepaper: Keeping the Event in Event Marketing

by ICC/Decision ServicesMay 19, 2008

In this white paper, you'll learn about:

Key issues and possible hazards surrounding event marketing
Potential conflicts of interest in program management and measurement
Essential event marketing measurement tools
The necessary controls for ensuring safety for the event