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Whitepaper: Mobile Search and It’s Implications for Search Engine Marketing

by OneupwebJan 01, 2008

Modern marketing strategy has closely followed the development of three ""screens"": television, the personal computer and now, mobile phones. Search engine marketing and optimization have helped marketers capitalize on personal computers. Now, those same marketers hope to apply similar strategies to mobile devices-mobile phones, personal data assistants and BlackBerries. Overall, market trends indicate that all companies will need to incorporate mobile search strategies into marketing plans.