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by Ribbon Communications Inc.
Authored on: Nov 27, 2019
The telecom industry is in the midst of transformation to deliver better customer satisfaction scores, to more quickly deliver new service offers, and to achieve greater cost efficiency. The key to delivering on these transformation goals is data analytics. For example, operators need analytic insights to figure out if their customers are satisfied — and if not, why not? Similarly, to understand what new service offerings operators should launch, they need high quality marketing analytics. And to identify areas for cost efficiencies, they need to collect information on their processes and use that to identify automation opportunities. Read more to understand how Ribbon Analytics yields significant benefits by marrying raw analytics capabilities with industry-specific knowledge and domain expertise.