UBM: TECH DIGITAL RESOURCE LIBRARY

Serving the Gen-Y Customer: 7 Key Technology Challenges for Banks

by Oracle

Authored on: Feb 07, 2012

Download Generation Y (Gen-Y) customers are predicted to be tomorrow's wealth accumulators. Their behavior and consumption pattern is different from the earlier generations. Banks will have to adopt different business paradigms to serve them. Gen Yers are technology savvy and prefer swift service. Personalization is high in Gen-Y customers' wish list. Successfully meeting these challenges depends on the agility and efficiency of the bank's IT infrastructure. Most banks are still running on legacy systems which are inflexible to meet these needs. This paper outlines key technology requirements to address Gen-Y banking needs.


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