UBM: TECH DIGITAL RESOURCE LIBRARY

Empowering Optimization Through Tag Management Solutions

Jun 24, 2013

Download If you haven't explored the benefits of website tag and data management, now is the time to discover it.

With the rapid adoption of website optimization and personalization solutions in the last few years, digital marketers have faced serious marketing and technical execution challenges. Efficient workflows, execution, and overall test management continue to be a struggle, and according to Web Analytics Demystified, the biggest hurdle is instrumenting the website with the testing vendor's tags.

Download this report to learn how Sony, Symantec, and Ice.com are leveraging Ensighten's Tag Management System (TMS) as the foundation of their optimization programs, making it dramatically easier to:

•  reduce the burden of tagging the site
•  refine testing strategies
•  customize out-of-the-box implementations
•  persist test winners


Whitepaper