Authored on: Jul 12, 2013
Download IT risks like data breaches and outages pose a serious and long-lasting threat to your corporate reputation. But other risks put you in jeopardy as well. In fact, did you know that your supply chain could be one of your weakest reputational links? That?'s one of many facts we uncovered after surveying 600 top executives for the 2013 IBM Global Reputational Risk and IT Study. In it, we examined the links between IT risk and corporate reputation and brand. Read the research report to learn the IT risks that most affect your reputation; why social media is critical to minimizing reputational damage; why forward-thinking companies are appointing a Chief Digital Officer to protect their corporate reputation; and much more.