UBM: TECH DIGITAL RESOURCE LIBRARY

Consult CRM


Latest Content From Consult CRM

Whitepaper: CRM in the Enterprise & Mid-Market

by Consult CRMJan 13, 2012

CRM is Customer Relationship Management. It applies to both business-to-business and business-to-consumer environments. It can best be defined as a strategy; merging business processes, people and technology to maximize profitable client relationships. Small and medium-sized business are now asking the questions that were previously exclusively the domain of larger enterprises thanks to a maturing understanding of the issues in CRM, and an increase in affordable solutions from established