Business Performance Improvement Consultancy

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Whitepaper: Business Excellence - The Integrated Solution To Planning And Control

by Business Performance Improvement ConsultancyJan 01, 2008

The Sales and Marketing group realize that the forecast is their way of ""reserving"" manufacturing capacity for their customers. The manufacturing challenge is to deliver the best possible service with the forecast information they can reasonably expect. The long term solution to the problem of sales forecasting is to increase flexibility and reduce lead times to the extent that one is able to react faster than the customers. The forecast accuracy has to be judged against demand and demand information, not orders accepted or shipped, has to be used as the starting point for future forecasting.