The discontinued YouTube app, created by Apple to display YouTube content and present on iPhones as a pre-installed app since June 2007, will be absent from iOS 6, the forthcoming version of Apple's mobile operating system. Apple has attributed the change to the conclusion of a licensing agreement between the two companies.
Though neither Apple nor Google has commented on why the licensing agreement was not renewed, it's widely believed that Apple's patent war against Android made the deal untenable.
Apple has also been working to distance itself from other Google services, most notably Google Maps. iOS 6, expected to be available by the end of the month, makes the iPhone's Maps app reliant on Apple map data rather than Google map data.
Apple is expected to introduce the iPhone 5, which should ship with iOS 6, on Wednesday at a media event in San Francisco, Calif.
The new YouTube app turns out to be much better than the old one. Its user interface is more sophisticated, having obviously borrowed some of the design conventions seen in Google's Google+ app and Chrome for iOS. Panels now slide with an animated bounce. The search icon has been moved to the top right-hand corner of the app; previously, search was accessible only through a menu tab on the bottom. The app also adds support for voice search.
There's a new share sheet, which allows users to share videos via Google+, Twitter, Facebook, Email, SMS, or to their device's clipboard.
Google's YouTube app also will display YouTube ads, unlike the older Apple-design version. As a result, users will be able to view videos that were previously blocked because owners of that content didn't want their videos to be shown without the compensation of ad revenue.
Google, as the leading online ad provider, will also benefit from this arrangement. The company says that YouTube receives over one billion mobile views every day.
How Enterprises Are Attacking the IT Security EnterpriseTo learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Digital Transformation Myths & TruthsTransformation is on every IT organization's to-do list, but effectively transforming IT means a major shift in technology as well as business models and culture. In this IT Trend Report, we examine some of the misconceptions of digital transformation and look at steps you can take to succeed technically and culturally.