The Cost Of Click Fraud - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile // Mobile Applications
Commentary
4/18/2006
06:56 PM
Thomas Claburn
Thomas Claburn
Commentary
Connect Directly
LinkedIn
Twitter
RSS
E-Mail
50%
50%

The Cost Of Click Fraud

Click fraud is a serious problem complicated by the fact that click fraud data is in short supply. The Click Fraud Index aims to change that. The good news is that the incidence of click fraud appears to be lower than the disturbingly high figure of 20% to 40% that has been suggested. The bad news is that at 14%, that's still a lot of bad clicks.

Click fraud is a serious problem complicated by the fact that click fraud data is in short supply. The Click Fraud Index aims to change that.

The good news is that the incidence of click fraud appears to be lower than the disturbingly high figure of 20% to 40% that has been suggested.

The bad news is that at 14%, that's still a lot of bad clicks.Any company losing 14% of its marketing budget should sit up and take notice. As the Click Fraud blog notes, "It still means that click fraud could account for over $750 million in 2006." I suspect Google will look very smart for settling its click fraud problem for a mere $90 million, at least until cases brought by other companies come to trial.

The subject is sure to come up at the Ad:tech Conference in San Francisco next week.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

News
How CIO Roles Will Change: The Future of Work
Jessica Davis, Senior Editor, Enterprise Apps,  7/1/2021
Commentary
A Strategy to Aid Underserved Communities and Fill Tech Jobs
Joao-Pierre S. Ruth, Senior Writer,  7/9/2021
Slideshows
10 Ways AI and ML Are Evolving
Lisa Morgan, Freelance Writer,  6/28/2021
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Slideshows
Flash Poll