Re: wow - Don't be afraid your lamp purchase will be revealed
I think you're being a little paranoid. The data isn't being sold to anybody. Pier 1 is the only one using it. Their site runs in the cloud on Demandware. For the pilot, sample clickstream (search and browze) data along with e-commerce data was uploaded to Azure HD Insight along with Pier 1 POS data. Once the analysis was done using Azure ML, visualizations and reports were created in Microsoft Power BI (part of Office 365) and result sets (like customer-segmentation data) could be brought back to Pier 1. All this data-movement is secure, according to Pier 1.