Reality Distortion Blogs

I've stopped reading about 80% of the blogs I was subscribed to because I came to the conclusion that there wasn't enough useful content in them. In fact, many of them were not much more than self-promotion and unfounded opinion. Those are the easy ones to spot. But there is a bigger problem.

In our dopey little industry, it seems that whenever a vendor or analyst speculates about the market, others begin to advise organizations to act on it. Take the following statements from a blog I read today:What solution providers are starting to do... providers like X are building... solution providers are moving... vendors are starting to develop... as the market turns towards... This is all, perhaps, reasonable observation and reporting, but at the end of the blog, we slam head-on into this statement: ...businesses can now develop a holistic approach to data management that will help them... Wouldn't it be a better idea to tell businesses to start thinking about these things but not act on them unless/until the providers actually provide something? As a matter of fact, why even waste the time talking about something that is so speculative? Or if you must, just drop the call to arms.

I want to add that the blogger who wrote this is someone I know and respect. They provide a valuable service but are prone to this hype cycle. My suggestion is to stop advising people to change their plans with speculation about the MARKET and stick to advice based in reality.I've stopped reading about 80% of the blogs I was subscribed to because I came to the conclusion that there wasn't enough useful content in them. In fact, many of them were not much more than self-promotion and unfounded opinion. Those are the easy ones to spot. But there is a bigger problem...