Enterprise Social Networks: A Guided Tour - InformationWeek

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1/30/2012
03:48 PM
David F Carr
David F Carr
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Enterprise Social Networks: A Guided Tour

More enterprises are deploying internal social networks to encourage collaboration and improve productivity. Take a tour of the major platforms and see how they are being used by leading organizations.
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The common shorthand description of enterprise social networking is "Facebook inside your company"--not literally Facebook (although it's possible public social networks will enter this market) but software that mimics some of the functions of a public social network, while adding features specific to use within a business. The early adopters are looking to add some of the spontaneous social interaction associated with consumer social networks, but with the goal of business productivity rather than pure entertainment.

Consumer social networks are media properties programmed to observe the interactions between individuals for clues on how to deepen their engagement with the service (for example, by connecting them with people and content that match their interests) and, ultimately, make them a rich target for advertisers. Enterprise social networks can use the same techniques to divine a user's professional interests and expertise, suggesting colleagues and discussion groups they might be interested in connecting with. In the enterprise, the focus is on making people work better together. Enterprise social networking software takes on some of the same functions as portal software in allowing personalized views of information, but social software elevates the role of people, making it easier to navigate from a document to the profile of its author and from the profile to other documents--or groups, events, applications, and activities--that person is associated with.

Enterprise social networks must also meet an organization's security requirements and integrate with other content, collaboration, and identity systems.

Jive Software just had a successful IPO on the basis of its social software, and what they are showing in this screen shot is how your home page on the corporate network can bring together all sorts of information about what your coworkers are working on and information they have chosen to share. This is a social network organized around work, so you can see what's going on with projects or teams you're associated with. Also, just like Facebook recommends people you might want to have a friend connection to, Jive recommends interesting people and topics you might want to follow.

With the Apps Market introduced in Jive 5, Jive is also trying to turn itself into an integration platform for lots of other social applications, in much the same way Facebook has created an ecosystem of partnerships with the creators of social games and applications.

Jive is one of the best known players in internal enterprise social networking and also makes software for managing external communities (such as discussion forums for customers). The IT advisory firm Gartner ranks Jive as a leader in both categories, whereas many competing products are focused on one or the other (Jive says its revenue is split about 50-50 between internal and external applications).

This is a young market, with many competitors and new ones emerging on a regular basis. This slideshow provides an overview of some of the major players, but it is not a complete list. It also shows examples of how social software is being applied by specific organizations.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
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David F. Carr
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David F. Carr,
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1/27/2014 | 9:23:43 AM
Social Collaboration for Dummies
Last year, I got the opportunity to research and write in more detail about how to buy and manage these technologies with the publication of Social Collaboration for Dummies. So far, it has a 5-star rating from the reviewers on Amazon - check it out.

The book discusses more options than are mentioned here, and I tried to provide guidance on how to sort through the many products competing for attention in this market and the organizations and applications they are best suited for.
David F. Carr
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David F. Carr,
User Rank: Author
2/7/2012 | 2:58:26 PM
re: Enterprise Social Networks: A Guided Tour
Another one: NationalField, which grew out of tech developed for the Obama 2008 campaign. See National Field: The Data Driven Social Enterprise http://bit.ly/AlyzoY
David F. Carr
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David F. Carr,
User Rank: Author
2/7/2012 | 2:04:59 PM
re: Enterprise Social Networks: A Guided Tour
I'm always looking for specific case studies on organizations that have put these platforms (or some combination of them) to productive use, so please don't be shy about making introductions if you've got a good story to tell.
David F. Carr
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David F. Carr,
User Rank: Author
2/7/2012 | 2:02:20 PM
re: Enterprise Social Networks: A Guided Tour
I got a flurry of calls after this was published from vendors and their PR representatives wondering why they had been left off the list. Even though I tried to make it clear, this was not a "top 10" list, a lot of people read it that way. I called it a "guided tour" with the idea of presenting a sampling of the styles of enterprise social networking. As it is, the screen shots start to look redundant after a while, and I don't know that showing a dozen more user interface variations would have helped explain the landscape any better. This market is still at an early enough stage that the proliferation of platforms makes it difficult to even attempt a comprehensive list.

For the record, some of the other significant vendors / products include:
-- Tibco Tibbr
-- Moxie Software Employee Spaces
-- Atlassian's Confluence
-- Neudesic Pulse
-- Socialtext (shown in the Motley Fool example)
-- Telligent
-- BroadVision Clearvale
-- OpenText Social Workspace

... and I'm sure there are a few more that I'm leaving off the list.

My current quest is to find more case studies of organizations that have put these platforms to productive use.
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