Gartner: Google Likely To Buy Another Online Office App
Some analysts say Google is likely to acquire a Web-based presentation application such as Thumbstacks.
Google Inc. is likely to acquire this year a Web-based presentation application, such as Thumbstacks, to add to its online spreadsheet and word processor, a market research firm said.
But even though Google is buying up Web-based capabilities found in Microsoft Corp.'s Office suite, the search engine isn't targeting the enterprise user space, which Microsoft dominates, or trying to compete with Microsoft desktop applications, Gartner said. Instead, Google is more likely interested in the consumer market and in extending its collaborative and social networking services to offer more space to advertisers.
"Google doesn't expect enterprise users to use online versions of office applications. It will be a long time, if ever, before Web-based applications provide the extensive functionality of traditional office suites," Gartner said in a research note released Tuesday. "In many cases, however, the reduced-function Web-based applications are 'good enough.' And they may be particularly good enough when employed in 'civilian' collaborative environments (for example, by "soccer moms" or by investment clubs) or environments where nothing is installed today."
In addition, it's likely that Google is also hoping that its online applications distract Microsoft in its efforts to compete with Google in its core advertising market, Gartner said.
Gartner expects Google to acquire an online presentation application, such as Thumbstacks sometime this year. The Mountain View, Calif., search engine bought online word processor Writely in March, and launched Google Spreadsheets this month.
How Enterprises Are Attacking the IT Security EnterpriseTo learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Infographic: The State of DevOps in 2017Is DevOps helping organizations reduce costs and time-to-market for software releases? What's getting in the way of DevOps adoption? Find out in this InformationWeek and Interop ITX infographic on the state of DevOps in 2017.
2017 State of IT ReportIn today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.