Gartner: Google Likely To Buy Another Online Office App - InformationWeek
IoT
IoT
News

Gartner: Google Likely To Buy Another Online Office App

Some analysts say Google is likely to acquire a Web-based presentation application such as Thumbstacks.

Google Inc. is likely to acquire this year a Web-based presentation application, such as Thumbstacks, to add to its online spreadsheet and word processor, a market research firm said.

But even though Google is buying up Web-based capabilities found in Microsoft Corp.'s Office suite, the search engine isn't targeting the enterprise user space, which Microsoft dominates, or trying to compete with Microsoft desktop applications, Gartner said. Instead, Google is more likely interested in the consumer market and in extending its collaborative and social networking services to offer more space to advertisers.

"Google doesn't expect enterprise users to use online versions of office applications. It will be a long time, if ever, before Web-based applications provide the extensive functionality of traditional office suites," Gartner said in a research note released Tuesday. "In many cases, however, the reduced-function Web-based applications are 'good enough.' And they may be particularly good enough when employed in 'civilian' collaborative environments (for example, by "soccer moms" or by investment clubs) or environments where nothing is installed today."

In addition, it's likely that Google is also hoping that its online applications distract Microsoft in its efforts to compete with Google in its core advertising market, Gartner said.

Gartner expects Google to acquire an online presentation application, such as Thumbstacks sometime this year. The Mountain View, Calif., search engine bought online word processor Writely in March, and launched Google Spreadsheets this month.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
2018 State of the Cloud
2018 State of the Cloud
Cloud adoption is growing, but how are organizations taking advantage of it? Interop ITX and InformationWeek surveyed technology decision-makers to find out, read this report to discover what they had to say!
Commentary
The Staying Power of Legacy Systems
Mary E. Shacklett, Mary E. Shacklett,  4/15/2019
Commentary
Q&A: Red Hat's Robert Kratky Discusses Essentials of Docs
Joao-Pierre S. Ruth, Senior Writer,  4/15/2019
Commentary
How Cloud Shifts Security Balance of Power to the Good Guys
Guest Commentary, Guest Commentary,  4/11/2019
Register for InformationWeek Newsletters
Video
Current Issue
A New World of IT Management in 2019
This IT Trend Report highlights how several years of developments in technology and business strategies have led to a subsequent wave of changes in the role of an IT organization, how CIOs and other IT leaders approach management, in addition to the jobs of many IT professionals up and down the org chart.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll