Centive has released a new service-hosted software into beta for sales performance management called Centive Compel. This new solution, planned for release by end of March, combines the principles of performance management, including strategy and planning in goals/objectives management with sales plans and incentives in one solution. Centive, historically a provider of enterprise incentive management (EIM), released this solution into beta because many organizations are looking for a simpler hosted service offering. Ventana Research believes that an elevated focus on linking sales plans and incentives to operational goals and objectives is a critical component for sales performance management. Organizations looking to improve their sales effectiveness should examine Centive Compel.