Strategic? You bet it is. The big three database makers -- IBM, Microsoft and Oracle -- all want to improve the BI capabilities that are ready-built into their database platforms. There are some, in fact, who see BI functionality as the central competitive differentiator between database makers.
So no, Siebel Analytics isn't exactly a hidden jewel that Oracle will pull up out of the CRM vendor. It's more like a trophy in plain view, ready for the taking. And Oracle's on the take.
Meanwhile, our readers remain almost evenly split on whether they believe Oracle will incorporate Siebel analytics into its own platforms. But you can help break the tie by voting in our newest Business Intelligence Pipeline Voting Booth poll.