Apple's Future Phone

Despite its studied coyness, Apple in <a href

Thomas Claburn, Editor at Large, Enterprise Mobility

September 15, 2006

2 Min Read

It's pretty much a given these days that Apple is hard at work on a mobile phone. The company won't acknowledge this, but it's hard to find an Apple rumor site or financial analyst covering Apple that hasn't speculated about the iPhone or whatever the fabled device eventually ends up being called.

Despite its studied coyness, Apple in this job posting clearly states that it's seeking a product design engineer with experience in "design of input device electronics: mobile phone, game players, keyboards & mice."

While that's not the same thing as, "Yes, we're working on a phone," it's pretty close.But beyond that, the recent addition of Google CEO Eric Schmidt to Apple's board makes a lot more sense if you accept Apple will be getting into the mobile business.

Mobile is an area of significant interest for Google, particularly abroad, where phones have far greater penetration than PCs. With Google aggressively seeking platforms and applications to expand its search advertising empire, and Apple focused on adding enough value to the iPod to stave off competition from Microsoft's Zune, mobile phones that double as music players are clearly the way ahead.

Google might even have something to offer with all the dark fiber it has been acquiring.

Initially, Apple's phone may be separate from the iPod--the form factor required for a hard disk spacious enough for video files might lead to an insufficiently svelte handset for Apple's design sensibilities--but eventually the two devices have to converge. It just doesn't make sense to carry two devices if one could be designed well enough to do both tasks.

What remains to be seen is whether Apple aims to deliver an open mobile device that can be programmed and extended by users, or the sort of closed hardware that cellular providers know and love.

About the Author(s)

Thomas Claburn

Editor at Large, Enterprise Mobility

Thomas Claburn has been writing about business and technology since 1996, for publications such as New Architect, PC Computing, InformationWeek, Salon, Wired, and Ziff Davis Smart Business. Before that, he worked in film and television, having earned a not particularly useful master's degree in film production. He wrote the original treatment for 3DO's Killing Time, a short story that appeared in On Spec, and the screenplay for an independent film called The Hanged Man, which he would later direct. He's the author of a science fiction novel, Reflecting Fires, and a sadly neglected blog, Lot 49. His iPhone game, Blocfall, is available through the iTunes App Store. His wife is a talented jazz singer; he does not sing, which is for the best.

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