Never Miss a Beat: Get a snapshot of the issues affecting the IT industry straight to your inbox.
Brief: Consumers Like TV, Phone, Web 'Bundles'
According to a new poll, nearly half of consumers interviewed by a research firm said their households receive a communications bundle from a single company.
W. David Gardner
April 25, 2006
1 Min Read
U.S. consumers appear to like the "bundles" of TV, phone or Internet services they are offered by telecommunications and cable companies, according to a poll conducted by the Leichtman Research Group (LRG).
The market research firm reported Monday that 43 percent of the 1600 consumers interviewed said their households receive a bundle from a single company. In the previous year's poll, 33 percent said they received a bundle.
"The combination of TV, high-speed Internet and telephone services is becoming increasingly important for both providers and consumers," said Bruce Leichtman, president and principal analyst for LRG, in a statement. "Those who are most likely to receive bundled services tend to be younger and wealthier than average."
Noting that cable subscribers who receive a bundle of services are less likely to switch away from cable TV than subscribers with a single service, Leichtman said bundles provide "stickiness" for service providers
You May Also Like
2023 IT Service Management Vendor Rankings & Quadrant
Protecting Your Hybrid and Hyperscale Data Centers
Integrations to automate your framework compliance: ISO 27001, SOC 2, and NIST CSF
Edge Computing 101 Practical Insight for IT and Ops Leaders
Checklist: Top 6 Considerations to Optimize Your Digital Acceleration Security Spend