Dropbox Adds Business Features

Windows 10: Sneak A Peek At Your Future PC

Amid the continuing commoditization of cloud-based storage, on Thursday Dropbox added several features to its enterprise storage offering, Dropbox for Business.

Rob Baesman, head of product for Dropbox for Business, announced new administration, integration, and security capabilities in a blog post.

"Our goal is to make Dropbox for Business the best place to get work done, and that includes giving IT the administrative controls and deployment capabilities they need," said Baseman.

To make what began as a consumer product more appealing to businesses, Dropbox has added tiered administrative roles, enabling IT teams to grant different people varying permissions. The service now supports team admin, user management, admin, and support admin roles.

Dropbox has also introduced an enterprise installer to automate the remote deployment of Dropbox for Business on Windows desktop computers.

New shared folder capabilities in the Dropbox for Business API make integrating Dropbox storage with other services easier. The company said that several data migration and data loss prevention providers, including Adallom, CloudLock, Elastica, Mover, Netskope, and SkySync, have begun incorporating these capabilities in their products.

Dropbox for Business is also gaining support for Active Directory, the identity management service favored by many companies. Dropbox says it has provided beta access to its Active Directory connector to select clients.

With regard to security, Dropbox now boasts ISO 27018 certification, a privacy and data protection standard. The company has also simplified the process of requiring two-step verification to protect user accounts.

The company's goal is also to attract more paying customers. With so much storage available for so little -- Box, Google, and Microsoft all offer unlimited storage to paying business storage customers -- Dropbox (like its competitors) needs revenue to support its generosity.

The perils of all-you-can-eat storage are evident with Box, which reported a loss of $167 million for its fiscal 2015, with revenue of $216 million. Dropbox isn't yet a public company, but it still has bills to pay and investors to please.

As of June, Dropbox said it has 300 million registered users. That's a respectable number considering that Google last September said it had 240 million active users of Google Drive (and possibly more registered but inactive users).

The more significant number for the company is its 100,000 Dropbox for Business customers, which compares favorably -- in quantity at least -- to Box's 45,000 enterprise customers and 35 million registered users.

T.J. Keitt, an analyst with Forrester Research, said in a phone interview that while Box is further along in its effort to create an enterprise content management platform, Dropbox should be viewed differently than companies that have focused on business applications for the cloud storage, such as Box, Google, and Microsoft.

"Dropbox's attack angle is different," said Keitt. "It's got a pretty nice advantage as a well-received consumer technology."

Keitt likened Dropbox to the iPhone in terms of the way its popularity has eased its entry into the corporate world. User affinity for the service, however, isn't enough to make IT departments swoon. "There's still a lot of work for them to do," said Keitt.