August 29, 2008
I'm getting lots of questions about whether Twitter and other microblogging sites can and should be used in the enterprise, to which I say, "Can you afford not to?"I'm having an epiphany this week about microblogging. It mostly has to do with the fact that people from all walks of life are starting to really find ways of using Twitter, Pownce, and Jaiku.
This all started a couple of weeks ago when I asked a broad question on LinkedIn: "How is your company adopting microblogging as part of your Web 2.0 strategy? Twitter, Pownce, and Jaiku -- they're the standard for microblogging, but so are updates on Facebook and LinkedIn. How is your company using this subset of Web 2.0? Does your IT department cringe? Is your Marketing department drooling? Does your CIO even get it?" I followed this up with a query on my Twitter account asking if people wanted to hear more about microblogging as a strategy. The responses were overwhelmingly positive and I'd been planning to write up about my findings when I got the chance to answer a skeptic firsthand. TechWeb's sister site InternetEvolution posted Rob Salkowitz's thoughts on "The Tweeting of GenX." Rob's a smart guy and author of "Generation Blend: Managing Across the Technology Age Gap" and co-author, with Daniel W. Rasmus, of "Listening to the Future: Insights from the New World of Business." Rob's take is that Generation X (to which I belong) is not a natural adopter of microblogging and that they needed to be convinced about its usefulness as a communications tool. Great blog. Fortunately there was a fellow GenX'er who said he signed up for microblogging but hadn't posted anything and was disturbed by the thought that people used Twitter and its cousins for spreading spam and stalking people. As an advocate of Twitter and other related microblogging sites, I can tell you that we have a new form of mass communication that just needs that one or two case-study example to prompt more adoption. Here's one: Evacuations in the 2007 fires in San Diego were improved because officials and a PBS station with guts started Tweeting about the fire lines. Here's the other: The Phoenix Mars Lander is sending Tweets to Mission Control and other scientists. Of course, Twitter CEO Jack Dorsey is going to wax poetic about the subject, but the true test should be measured in the honest replies that I got.
About the Author(s)
You May Also Like
Perspectives on Security for the Board - 3rd Edition
The Forrester Wave™: Vulnerability Risk Management, Q3 2023
Cloud Security Maturity Model: Vision, Path, Execution
Responsible data use: Navigating privacy in the information lifecycle
Checklist: Top 6 Considerations to Optimize Your Digital Acceleration Security Spend