Aaron Levie, CEO, and Jen Grant, VP Marketing • Box.Net

The fundamentally important role granular permissions play in allowing users to control precisely who sees stored content and how they are able to interact with it

For large enterprise deals, Box pass various IT compliance tests in order to fit security standards

The myriad small and medium sized businesses using Box include many financial and legal companies who generate a lot of content to store each year

Box is primarily geared to serve groups from a few to a few hundred, and is seeing their signature ease of use encourage uptake and adoption in a wide a variety of businesses

IT organizations are becoming more progressive and in some cases specified Box as an effective way to manage content using the freemium model. This allows IT to store content cost effectively while focusing on core company targets

Ad hoc line of business uptake is very common due to focus on solving the problems of people trying to share files: users can use as much or as little of the services offered as they like. control and flexibility are key attributes

The economic situation is a 'perfect storm' which plays to Box's strengths and has resulted in markedly increased adoption patterns as a low cost solution to urgent problems