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BI Is Not Middleware

Oracle indecisive on whether BI will be separate or integrated into Fusion

2 Min Read

Ventana QuickTake™

Oracle's recent acquisition of Siebel and its Business Analytics product line has raised the question of whether, in product packaging and positioning terms, business intelligence (BI) should be separate from middleware. Oracle has historically made its BI part of the middleware product line, now called Fusion. But IT and business executives through their purchasing power and the strategic priorities they've set have made BI a specific technology segment that is used for strategic business purposes. Middleware on the other hand increasingly is being viewed in the same light as the application servers and integration technologies that IT uses to build and integrate applications.

We think it's reasonable for organizations to expect from their technology supplier a commitment to BI in the form of a dedicated marketing, sales, services and product organization; otherwise, they may see their interests pushed aside by technology advances and capabilities oriented to developers and not business users. Ventana Research believes that BI is a distinct, and indeed a critical, information technology required to support organizations in their performance management processes.

About Ventana Research
Ventana Research is the leading Performance Management research and advisory services firm. By providing expert insight and detailed guidance, Ventana Research helps clients operate their companies more efficiently and effectively. These business improvements are delivered through a top-down approach that connects people, process, information and technology. What makes Ventana Research different from other analyst firms is a focus on Performance Management for finance, operations and IT. This focus, plus research as a foundation and reach into a community of over two million corporate executives through extensive media partnerships, allows Ventana Research to deliver a high-value, low-risk method for achieving optimal business performance. To learn how Ventana Research Performance Management workshops, assessments and advisory services can impact your bottom line, visit www.ventanaresearch.com.
2006 Ventana Research

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