Facebook remains under pressure to prove that its social network will thrive as much on mobile devices as it has on desktop computers

Thomas Claburn, Editor at Large, Enterprise Mobility

August 23, 2012

4 Min Read

Stung by user contempt for its sluggish iOS app, Facebook has turned away from the Web technology it once celebrated and toward native iOS code. The result is a much speedier version of its mobile app.

"Facebook 5.0 for iOS is twice as fast as the previous version when launching the app, scrolling through news feed and opening photos in feed," said Facebook product manager Mick Johnson in a blog post on Thursday.

Users have already noticed. A recent review of the app posted under the name Neil Lucia notes, "This newly rebuilt version is a great improvement and runs very smoothly, and the layout of [the] profile page has also changed, for the better!"

Facebook remains under pressure to prove that its social network will thrive as much on mobile devices as it has on desktop computers. Lack of a coherent mobile strategy has contributed to the company's stock woes and to its decision to acquire mobile photo sharing service Instagram. An enthusiastic reception for Facebook 5.0 for iOS could help the company regain its stride.

Johnson says that Facebook engineers "rebuilt the app from the ground up" to make it launch and load content faster. Much of the app is now written in native iOS code, Objective-C, primarily for the sake of speed.

This is being seen as a rejection of HTML5, a Web technology that was hyped too soon and has since seen early adopters moderate their initial enthusiasm. Facebook itself has been one of the more vocal boosters of HTML5.

[ Read Tent Promises Open, Distributed Social Networking. ]

"We have high hopes for HTML5 and have already begun to use it in our products," noted Facebook engineering manager David Recordon in early 2011. "We hope HTML5 will help developers everywhere address one significant engineering challenge we face daily: the need to support different platforms across the Web, desktop and mobile devices."

The company's HTML5 developer webpage still proclaims, "Build the Future with HTML5."

However, Facebook 5.0's speed gain isn't simply a matter of turning to native code. As engineer Jonathan Dann explains in a separate blog post, the revised iOS app is faster not only because there's less use of HTML5, which had been used for various modules inside of an Objective-C wrapper, but also because Facebook has stopped using Three20, an open source Objective-C library that it had been developing since the early days of the iPhone.

"The new Facebook for iOS marks our first release in years without the Three20 framework," said Dann.

In addition, Facebook's iOS app has benefited from more efficient coding. As Dann explains, this involved moving computationally intensive tasks off the main thread, to be processed in the background, so the main thread can handle touch events and other user interactions immediately. In another instance, Facebook engineers found that calculations to layout text on the app display page created a bottleneck. So they shifted to downloading new text strings and calculating their sizes for layout asynchronously while caching text frames for later display.

Facebook does not address what aspects of HTML5 slowed down previous versions of its mobile apps the most, but one reason for the lack of speed should be laid at the feet of Apple rather than Facebook. To display Web content in a native iOS app--a Facebook timeline, for example--a developer typically uses the UIWebView element. But Apple, as a security precaution, will not let UIWebView access its Nitro JavaScript engine, which accelerates the processing of JavaScript. As a consequence, Facebook's old iOS app processed JavaScript more slowly than a Web app viewed through mobile Safari.

In any event, the new Faceook app for iOS may mark a shift away from HTML5 for certain tasks, but it's not a repudiation of the technology. In fact, the app will continue to use HTML5. "For areas within the app where we anticipate making changes more often, we will continue to utilize HTML5 code, as we can push updates server side without requiring people to download a new version of the app," explains Dann.

About the Author(s)

Thomas Claburn

Editor at Large, Enterprise Mobility

Thomas Claburn has been writing about business and technology since 1996, for publications such as New Architect, PC Computing, InformationWeek, Salon, Wired, and Ziff Davis Smart Business. Before that, he worked in film and television, having earned a not particularly useful master's degree in film production. He wrote the original treatment for 3DO's Killing Time, a short story that appeared in On Spec, and the screenplay for an independent film called The Hanged Man, which he would later direct. He's the author of a science fiction novel, Reflecting Fires, and a sadly neglected blog, Lot 49. His iPhone game, Blocfall, is available through the iTunes App Store. His wife is a talented jazz singer; he does not sing, which is for the best.

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