Google's new Apps Referral Program pays you $15 for each new Google Apps business account you refer.

Kristin Burnham, Senior Editor,

March 11, 2014

3 Min Read

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Google wants you to sign up new customers, and it's offering cash incentives. The company has launched the Google Apps Referral Program, which pays you $15 for every user who signs up for a business account based on your recommendation.

"Many of the millions of Google Apps customers learned about tools like Hangouts, Drive, and Gmail for business from their customers, friends, and networks," Prajesh Parekh of the Google Apps marketing division wrote in a blog post Monday. "The referral program makes it easy to share Google Apps with your network and show them how they too can use these tools at work."

Google's referral program is available only to users in the US and Canada. To meet eligibility, you must sign up and submit a valid taxpayer ID number and bank account to receive direct deposits. Google will email you a link to the enrollment form and other details.

[Take advantage of Gmail, Calendar, Docs, and more. Read 10 Great Google Apps Tips.]

After you complete the enrollment form, Google will send you 10 coupons worth $10 off per user for the first year. You can give these coupons to your referrals as an incentive. Once five of your referrals begin their Google Apps trial, you'll receive another 25 coupons to distribute. To get credit for your referrals, customers must sign up for a Google Apps trial through your custom link, which Google emails you.

Google doesn't limit the number of people you can refer, but there are some restrictions. For example, the company will pay you only for each referral customer's first 100 users, capping your payout at $1,500 per referral. Google bases your referral amount on the number of users who have paid for at least 120 days.

The company doesn't require you to have any IT experience as a member of the Google Apps Referral Program, since you won't be managing any systems. Google's other referral program, the Reseller Program, is more particular. As a Google Apps Reseller, you maintain full ownership of the billing relationship, as you would with most on-premises technologies. You're also required to manage the entire SMB customer relationship, including pricing, support, and communications. Google offers training in sales, marketing, and deployment for both technical and nontechnical roles.

If you become a Google Apps Reseller, you'll receive a discount on the Google Apps list price. You'll also become eligible for an additional recurring bonus -- $10 per year per user that you maintain. To become a certified reseller, you must already have a legally registered business and an established credit history. Google requires a credit check of your business.

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About the Author(s)

Kristin Burnham

Senior Editor,

Kristin Burnham currently serves as's Senior Editor, covering social media, social business, IT leadership and IT careers. Prior to joining InformationWeek in July 2013, she served in a number of roles at CIO magazine and, most recently as senior writer. Kristin's writing has earned an ASBPE Gold Award in 2010 for her Facebook coverage and a Min Editorial and Design Award in 2011 for "Single Online Article." She is a graduate of Syracuse University's S.I. Newhouse School of Public Communications.

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