How Do it Best Corp. Mixes IT, Business

Do it Best Corp.'s IT department has shifted processes and changed its culture to keep up with the needs of a rapidly changing marketplace.

Curtis Franklin Jr., Senior Editor at Dark Reading

August 25, 2015

5 Min Read
<p align="left">(Image: Susan Chiang/iStockphoto)</p>

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[co-op] members say they want and need, and it's nice to come to the table with ideas informed by that member input," he said.

Loucks agreed. "That's been a huge difference for us. When we can actually talk to our members face to face, it lets us question them about what they really mean. Getting to be with our stores a little more and seeing what they need has been very valuable to us."


The Market isn't the only opportunity Barley's team has to spend with members. "We do what's called 'ride-alongs,' where members of the IT staff will go out with service people to see the stores. That's been tremendously valuable to us, as well, to let us get new ideas that aren't regurgitated by three or four people," Barley said. "Watching the members work can be valuable because a lot of time they don't know that there might be a better way of doing things. We can watch and suggest better ways, then go back to the teams and make those things happen."

Changing Space, Changing Culture

Understanding the needs of the co-op members is one thing. Meeting those needs is another. Both Barley and Loucks said that their teams have changed the way they develop applications to match the changes in customer needs and company relationships. "Within the process side, there are several new things we're doing, not because it was asked for but because we've been given the opportunity to develop new things," said Barley. "We're using scrum, and because the teams are self-organizing they're allowed to introduce new frameworks as they see fit."

While many organizations are satisfied with the results that come from agile development's scrum approach, Do it Best Corp. Is already moving beyond the scrum. "We're starting to use test-driven development," said Barley. "That's an easy thing to say and a much harder thing to do."

Barley said the evolution to test-driven development is having serious repercussions for the developers. "Because of those engineering teams we now have a data strategy, an integration strategy, and a data feed strategy that lets us inform the other teams."

One of the challenges to fast-paced development is keeping teams from burning out or losing the ability to think beyond the immediate scrum. Barley said that the company has faced that challenge head-on. "We have something called the innovation challenge where we give the team three days -- and they usually end up going off-site -- where they can come up with something that's innovative and could help the company," he said. "We don't really have any expectations of where they go with it: It could be mobile, or it could be in the cloud, it's just the team working together creatively."

The emphasis on agility has extended to the IT department's office layout. "Logistically we've given the development staff a room that they can use if they want to. They can move around and set things up the way they want, and they can be in the room or not," said Loucks. "A lot of teams have chosen to co-locate, but some teams have not and we let them keep their cubes if they want. A lot of the teams like the way the ideas seem to flow when they colocate in the single room," he said.

One of the teams that have chosen to colocate is responsible for the online catalog that allows members to check inventory and order products. Everyone on the project except the project owner (who is not part of the IT department) has moved into the colocation space. "The database people, business process, scrum manager, testers, and others all sit together," Loucks said. "They have a really good cohesiveness and work extraordinary well together."

The project owner does come down to the space every day for a stand-up scrum meeting, Loucks said, and visits frequently throughout the day. While he's not a programmer, Loucks said of the project owner, "He's done great with learning all the pieces and parts of scrum. He's not just available -- he's starting to lead a lot of our sessions."

Loucks says that development projects have changed because of colocation and the project management style it encourages, "We've been given the space, and we let them do it. It's not managed by managers, we let the teams themselves do the management," Loucks said. "The only thing we ask is that they get a phone number for the group so that other people can get hold of them if necessary. That's really the only requirement."


Barley's group has embraced the colocated space as well. "I can walk by and hear collaboration going on all day long, and they're getting things solved a lot quicker," said Barley. "Everybody seems to be involved in every project, and it's not a focus on how I get one job done. It's everyone working together on all the projects. It's really been a neat thing to watch."

Ultimately, the shifting processes in IT and changing relationship between IT and the other business units have led to a sense of ownership in IT projects that goes throughout the organization. "One of the things I'm most proud of is the idea that within IT and the other divisions we have a very clear prioritized list of projects." Loucks said. "The VPs will help prioritize projects within their group. We have five speeds of IT and the VPs will prioritize. Then all the divisions get together in one room to barter and give value to the projects relative to one another. The idea is that we end up doing what is of most value to our members to help them grow."

About the Author(s)

Curtis Franklin Jr.

Senior Editor at Dark Reading

Curtis Franklin Jr. is Senior Editor at Dark Reading. In this role he focuses on product and technology coverage for the publication. In addition he works on audio and video programming for Dark Reading and contributes to activities at Interop ITX, Black Hat, INsecurity, and other conferences.

Previously he was editor of Light Reading's Security Now and executive editor, technology, at InformationWeek where he was also executive producer of InformationWeek's online radio and podcast episodes.

Curtis has been writing about technologies and products in computing and networking since the early 1980s. He has contributed to a number of technology-industry publications including Enterprise Efficiency, ChannelWeb, Network Computing, InfoWorld, PCWorld, Dark Reading, and on subjects ranging from mobile enterprise computing to enterprise security and wireless networking.

Curtis is the author of thousands of articles, the co-author of five books, and has been a frequent speaker at computer and networking industry conferences across North America and Europe. His most popular book, The Absolute Beginner's Guide to Podcasting, with co-author George Colombo, was published by Que Books. His most recent book, Cloud Computing: Technologies and Strategies of the Ubiquitous Data Center, with co-author Brian Chee, was released in April 2010. His next book, Securing the Cloud: Security Strategies for the Ubiquitous Data Center, with co-author Brian Chee, is scheduled for release in the Fall of 2018.

When he's not writing, Curtis is a painter, photographer, cook, and multi-instrumentalist musician. He is active in amateur radio (KG4GWA), scuba diving, stand-up paddleboarding, and is a certified Florida Master Naturalist.

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