How To Spot An Obsolete Communications Strategy

Consider these topologies and approaches to lower costs, improve productivity, and drive new business.

Marty Parker, Principal & Co-Founder, UniComm Consulting

September 3, 2014

2 Min Read

gateways from vendors such as AudioCodes, Cisco, Oracle (Acme Packet), and Sonus route traffic inside and outside the enterprise, based on directories and other defined rules. These gateways include the session border controllers needed to secure the signaling and media streams across both telco trunks and Ethernet backbone services, and they can manage traffic between a mix of conventional PBXs or IP-PBXs and UC systems.

Another key is the proliferation of computers, tablets, and smartphones. When equipped with standards-based or proprietary communications clients, they're all IP-based replacements for the desk telephone. Even where a user prefers to use a telephone handset, the telephone can be a simpler and cheaper model, because the more advanced UC applications will be accessible on the user's computing device.

A third key is the modular, virtualized software design of most UC systems and services, which lets companies deploy them easily in the cloud or on the premises. Since most vendors sell their software on a per-user license or subscription basis, there's usually no software cost difference and minimal hardware cost difference between the modes of deployment for the new communications topologies.

You can read more about the new network topologies in our white paper, "Transformation of Enterprise Communications Topologies." Shown below are the before (No. 1) and after (No. 6) illustrations from that paper, indicating the topology evolution from conventional TDM trunks to Ethernet-based IP backbone services.


For a typical 2,000-line enterprise configuration, the "before" topology (Figure 1) has a communications bandwidth and trunk cost of $324,000 per year. The "after" topology (Figure 6) has a communication bandwidth and trunk cost of $92,160 per year. That's a 70%-plus cost reduction, not even factoring in all the other UC-based benefits. It makes a compelling case for a topology change.

Every enterprise is different, but any major network topology change along these lines will make your communications more robust, better suited to user and business requirements, more flexible for the future, and less costly.

Next in the series: How to organize your IT team to get the greatest benefit from UC systems.

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About the Author(s)

Marty Parker

Principal & Co-Founder, UniComm Consulting

Marty Parker, Principal and co-founder of UniComm Consulting, has more than three decades of experience with computing and communications technologies. He has been a leader in strategic planning and product line management for IBM, AT&T, Lucent, and Avaya. Now, as an independent consultant, Parker focuses on helping large enterprises assess their opportunities and requirements for unified communications and collaboration, and then use those insights to develop a multiyear UC&C roadmap, including TCO and ROI analysis of relevant vendors' products and services.

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