Matthew Fraser to Moderate Keynote "Enterprise 2.0 Reality Check" Customer PanelMatthew Fraser to Moderate Keynote "Enterprise 2.0 Reality Check" Customer Panel
The BrainYard - Where collaborative minds congregate.
April 20, 2009
picture-4One of my favorite books in my growing Enterprise 2.0 library is "Throwing Sheep in the Board Room" by Matthew Fraser and Soumitra Dutta. I recommended to Steve Wylie that we try to get one of these authors involved in the conference. It's uncanny how prescient these authors were considering they began writing this book a few years ago. The book explains in mind-numbing detail changes that are forcing a social imperative for the 2.0 workplace. I highly recommend you pick up the book before the conference.That said, I'm pleased to announce that Matthew Fraser has accepted our invitation to moderate our user panel keynote this year, "Enterprise 2.0 Reality Check." Don't miss this terrific session on Tuesday morning.This year's conference is shaping up to be the best yet. Make sure you book your hotel room early!
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