MetroPCS Gets Its First BlackBerry

A BlackBerry with a low-priced unlimited voice and data plan may be appealing to small businesses that are looking for mobility without the costs of long-term contracts.

Marin Perez, Contributor

March 11, 2009

2 Min Read

MetroPCS's first BlackBerry (click for larger image)

MetroPCS is going after cost-conscious smartphone users with the release of the BlackBerry Curve 8330 and an aggressively priced unlimited voice and data plan.

The handset is the first smartphone for MetroPCS, which is known for providing unlimited calling service without a contract. Curve users will be able to sign up for a contract-less $50 monthly plan that includes unlimited calls, SMS and MMS messaging, Web browsing, and BlackBerry e-mail. For another $10 per month, users can have the same unlimited services with a BlackBerry Enterprise Server.

The Curve 8330 does not have the bells and whistles of something like the BlackBerry Bold or Storm, but it should be a strong mobile messaging device. It has a full QWERTY keyboard, Web browser, 2-megapixel camera, and push e-mail capabilities.

The offering could be particularly appealing to small businesses because it potentially provides an easier way to mobilize a workforce. By having no long-term contracts, MetroPCS's Curve could be easily swapped between employees based on needs or workforce restructuring. Additionally, the monthly plan is significantly less than unlimited plans from AT&T, Sprint, T-Mobile, and Verizon Wireless.

"Today's consumers are driven by value, performance, and convenience, and MetroPCS is extremely pleased to offer consumers a product that will allow the ultimate wireless experience," said Roger Linquist, CEO of MetroPCS, in a statement. "This new addition to our handset lineup allows our subscribers to enjoy the advanced features and convenience they desire in a smartphone with an unlimited, flat-rate service that beats the competition in price."

Because there is no contract or carrier subsidy, the Curve 8330 will be priced at $449. It will only be available in markets where MetroPCS uses the 1,900-MHz spectrum, which includes Atlanta; Dallas; Detroit; Los Angeles, San Francisco, and Sacramento, Calif.; and Miami, Orlando, Tampa, and Jacksonville, Fla.;

During tough economic times, it is important to be able to arm your workers with low-risk, low-cost technologies that can boost productivity. InformationWeek wrote a report on this issue, and it can be downloaded here (registration required).

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