September 11, 2008
Internet users have viewed social networking site Bebo's latest original series, which also airs on Vogue TV, more than 1 million times since it launched three weeks ago.
The hit show, "Model.Live", documents the lives of three IMG Models as they prepare for fashion shows around the globe. The show stars Austria, Madeline, and Cato, who go to New York for Mercedes-Benz Fashion Week in search of work. The 12-week, 14-episode online series aired first on Vogue.TV before appearing on Bebo 24 hours later. There, viewers interact with the models and receive updates on their activities through diaries, text messages, photos, blogs, and schedules. They can also visit the show's Bebo profile page to comment on each model's progress, post messages of encouragement and provide advice. More than 750 viewers signed up for "Model.Live" and the number of interactions with viewers has reached 1.25 million, Bebo said Wednesday. The show likely got a boost from New York City's Fashion Week, which began Sept. 5, and ends Friday. The series also airs on YouTube, Hulu, Tivo, Tidal TV, Veoh, and Juice Caster. Bloggers have also posted episodes through an embeddable video player. The show is one of several fashion- and beauty-related features on Vogue.TV The broadband video network features content from Vogue magazine. Other current fashion series on the channel include: "60 Seconds to Chic", which gives insider tips for transforming everyday looks; "Behind The Lens", which examines ad campaigns and events; "Trend Watch"; and "The Collections", which features the latest runway styles from top fashion designers. The network boasts more than 900,000 unique visitors who have spent over 55,000 hours on the site since it launched just over a year ago.
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