SaaS Trendwatching With Clickability
It seems like everything has the "as-a-service" connotation these days. Software-as-a-service, infrastructure-as-a-service, even innovation-as-a-service. Actually, the newest one I saw come out of <a href="http://www.demo.com/">Demo 08</a> was insight-as-a-service, brought to you by the friendly folks at <a href="http://www.silobreaker.com/">Silobreaker</a>.
![](https://eu-images.contentstack.com/v3/assets/blt69509c9116440be8/bltc0182b2356ae8eed/64b83949410a1b4c0bd7459b/IW_generic_image.png?width=1280&auto=webp&quality=95&format=jpg&disable=upscale)
It seems like everything has the "as-a-service" connotation these days. Software-as-a-service, infrastructure-as-a-service, even innovation-as-a-service. Actually, the newest one I saw come out of Demo 08 was insight-as-a-service, brought to you by the friendly folks at Silobreaker.So naturally, when I spoke to Clickability's CEO John Girard and its head marketer Robert Carroll, SaaS was a hot topic. After all, it's built a business around on-demand content management services. I'll have more on Clickability soon.
Here's their take on why SaaS is so hot.
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