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SaaS Trendwatching With Clickability
It seems like everything has the "as-a-service" connotation these days. Software-as-a-service, infrastructure-as-a-service, even innovation-as-a-service. Actually, the newest one I saw come out of <a href="http://www.demo.com/">Demo 08</a> was insight-as-a-service, brought to you by the friendly folks at <a href="http://www.silobreaker.com/">Silobreaker</a>.
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It seems like everything has the "as-a-service" connotation these days. Software-as-a-service, infrastructure-as-a-service, even innovation-as-a-service. Actually, the newest one I saw come out of Demo 08 was insight-as-a-service, brought to you by the friendly folks at Silobreaker.So naturally, when I spoke to Clickability's CEO John Girard and its head marketer Robert Carroll, SaaS was a hot topic. After all, it's built a business around on-demand content management services. I'll have more on Clickability soon.
Here's their take on why SaaS is so hot.
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