VIDEO: Enterprise 2.0 inspired CoreMedia to reignite communications and write a bookVIDEO: Enterprise 2.0 inspired CoreMedia to reignite communications and write a book
The BrainYard - Where collaborative minds congregate.
June 9, 2008
The first people I ran into at the Enterprise 2.0 conference were Tina Kulow and Dr. Willms Buhse of CoreMedia. I knew Tina when she used to do PR for Smaato, a mobile application development company for smartphones. CoreMedia develops content management systems for enterprise clients. The two of them were making a return engagement to Enterprise 2.0 in Boston because of how successful their trip was last year. They learned a lot about new communications in the social media sphere and made tons of great contacts. When the camera was turned off Willms admitted that they were able to motivate some people to participate in a book they were writing. Currently only in German, the book, "Enterprise 2.0: The Art of Letting Go" will be available in English in about six months. The book is for management types, non-bloggers, in the enterprise space and it's got case studies form SAP, Vodafone, Nokia, and of course, CoreMedia.Make sure you check out the summary of all coverage from the Enterprise 2.0 Conference 2008 in Boston.
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