What E2.0 Champions are Doing Right... and Wrong
First posted on CloudAve Andrew McAfee, from the Center for Digital Business, MIT Sloan School of Management, believes we''ve reached a tipping point in terms of the acceptance of the tools
![](https://eu-images.contentstack.com/v3/assets/blt69509c9116440be8/bltc0182b2356ae8eed/64b83949410a1b4c0bd7459b/IW_generic_image.png?width=1280&auto=webp&quality=95&format=jpg&disable=upscale)
First posted on CloudAveAndrew McAfee, from the Center for Digital Business, MIT Sloan School of Management, believes we''ve reached a tipping point in terms of the acceptance of the tools and techniques of enterprise 2.0.McAfee sees some positive signs and some danger areas - "We have the opportunity to snatch defeat out of the jaws of success". The way that''ll happen;
Declare war on the enterprise
Allow walled gardens to flourish - an interesting analogy to Napoleonic land division in Paris where smaller and smaller lots were created all divided with hedgerows - let''s not go there...
Accentuate the negative - the risks aren''t quite as bad as people make out, don''t dwell on them
Try to replace email
Fall in love with features - "what''s the simplest possible thing that could work"
Overuse the word "social"
Andrew is the father of the Enterprise 2.0 term - while his shtick is getting perhaps a little tired - he''s still got a valuable voice to add to the discussion.
About the Author(s)
You May Also Like