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What's In A Name? That Which We Call A Rose ...What's In A Name? That Which We Call A Rose ...

In uttering those words, Shakespeare's Juliet makes the point that a name is less important than the person or thing it represents. If so, why are so many startups changing their names? Something is rotten in the state of California.

John Foley

April 3, 2008

1 Min Read

In uttering those words, Shakespeare's Juliet makes the point that a name is less important than the person or thing it represents. If so, why are so many startups changing their names? Something is rotten in the state of California.I had to say something about this after learning that a startup called C2 Appliance has changed its name to Kickfire

About the Author(s)

John Foley

Editor, InformationWeek

John Foley is director, strategic communications, for Oracle Corp. and a former editor of InformationWeek Government.

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