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A year ago, Weibo was China's hottest social network. Now WeChat is the only place to be. Why the dramatic shift?

Junko Yoshida

March 13, 2014

1 Min Read

SHENZHEN, China -- Sometimes, the significance of an event happening outside your own personal universe doesn't really hit you until you travel, hear what locals are saying, and encounter it firsthand.

WeChat in China is a good example.

I bring up WeChat here, not because I think China's WeChat is so much more wonderful than WhatsApp, which was recently acquired by Facebook for $19 billion. WeChat tickled my fancy because, due to its astonishingly quick rise, it is a microcosm of China. People here, and Internet companies, jump on a social phenomenon en masse, as soon as they sense it's starting to catch fire.

A year ago, Sina Weibo, China's microblogging site, was all the rage in China. This year, every friend I have in China, and the people I'm meeting for interviews, are on WeChat. It's palpable (and almost scary) how quickly Weibo seems to be cooling off.

During our meeting a year ago, Ni Fei, CEO of Nubia, ZTE's sub-brand for high-end smartphones, was all about the million followers he has in Weibo.

Read the rest of this story on EE Times.

About the Author(s)

Junko Yoshida

Contributor

Former beat reporter, bureau chief, and editor in chief of EE Times, Junko Yoshida now spends a lot of her time covering the global electronics industry with a particular focus on China. Her beat has always been emerging technologies and business models that enable a new generation of consumer electronics. She is now adding the coverage of China's semiconductor manufacturers, writing about machinations of fabs and fabless manufacturers. In addition, she covers automotive, Internet of Things, and wireless/networking for EE Times' Designlines. She has been writing for EE Times since 1990.

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