Aruba carved out a solid niche in the wireless networking space by delivering highly functional systems at a reasonable cost. Recently, the network market has been shifting away from the sales of autonomous devices, such as wireless access points, to a more integrated view of a companyï¿¼s network infrastructure. The company now offers small and medium businesses a management tool that they can use to monitor various devices, which is a noteworthy improvement.
However, the company faces a few questions in the long term. The first centers on the level of management it offers for wired devices. Cisco and HP have management tools that would provide customers with more granular management features than Aruba does. These companies also have both wired and wireless network products while Aruba offers only wireless networking products. As the network market consolidates, the viability of companies with limited product portfolios is suspect. Aruba is trying to make a graceful transaction as this transformation occurs, however, its future as a stand alone entity is open to doubt.