When the name of the product matters
When a few years ago Nordic Hug, a Finnish company, launched its non-chemical touch screen product with Arctic cloudberries (which are also delicious) to clean, desinfect, and polish the screen of all your devices I mentioned how important it is for a product to have a great and appealing name, like Nordic Hug, which is also the name of the product.
So, now I wonder how on Earth someone comes up with such a horrible name like Whoosh!, with the annoying and overused explamation point and everything. It sounds as if you were telling your dog to go away. :/