May 23, 2011
Despite the fact that Meaningful Use is both voluntary and a financial loser--you must spend far more than you receive--almost the entire industry has breathlessly pursued its attainment. But when you consistently spend more than you reap, when the ROI just isn't there, margins shrink. For hospitals with razor thin ones--the average hospital's operating margin was 4.4% in 2009--that's a real problem.
Even with such anemic margins, however, many organizations can handle it, just like ships absorbing the best a storm has to offer before limping afloat into port. But just like ships that have been knocked around, it's the next storm that can constitute a challenge from which there is no recovery. I started wondering about the capacity of hospitals to withstand continued financial battering after reviewing the American Hospital Association's (AHA) study on ACO start-up costs. Perhaps not surprisingly--given the tendency of government to underestimate the costs associated with projects it champions, while at the same time overestimating savings--the AHA found ACOs will cost more than the Centers for Medicare and Medicaid Services has stipulated; and not just a little more, but a whole lot more. As such, the AHA is suggesting CMS beef up the carrot side of its ACO equation to spur participation. For whatever reason, providers have viewed Meaningful Use in a mandatory light, but I don't think the same dynamic will apply to ACO participation, even if the pot is significantly sweetened. For one, with the exception of some minor information exchange requirements, a hospital or physician practice can execute Meaningful Use on its own. But getting involved in an ACO is much more collaborative and, for that reason, many will shy away from the entanglements it necessarily creates. Add to this the AHA study that shows the endeavor awash with red ink, and many will pass, at least for the time being. But those who are drawn to the ACO paradigm, because it is "the right thing to do," had better check both their account balances and monthly expenses before signing up--that is, have a nice chat with the CFO. Barring America's credit card addiction, most of us understand the concept of an operating margin when it comes to our households. If we want a new car but the price exceeds our means, we don't get it, even if buying the car seems "the right thing to do." Now, to be sure, there are some household expenses that truly are right, or necessary--think "keeping the lights on" stuff. When you can't afford them, the game is up. When the government launches voluntary programs--which many believe will become compulsory at some point in the near future--they essentially morph from elective to "keeping the lights on." The only problem is that revenue still has to exceed expenses--margin really does matter. The bottom line is that you cannot jump into every voluntary government program with a blind eye to its economic impact. The AHA study shows, when it comes to these programs, the government's grasp of their costs is less than clear. Don't abdicate the responsibility to ensure your health system stays afloat because, athough the religious feel confident God doesn't give us more than we can handle, I'm not so sure the same goes for government. Anthony Guerra is the founder and editor of healthsystemCIO.com, a site dedicated to serving the strategic information needs of healthcare CIOs. He can be reached at [email protected]. Recommended Reading: Medicare To Start Payments For Meaningful Use Healthcare IT Spending To Reach $40 Billion Federal Agencies Fail Health IT Security Audits Healthcare Providers Establish Telehealth Reimbursement Models HHS Proposes Accountable Care Organization Rules Meaningful Use Workgroup To Review Timing Options See more by Anthony Guerra
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