LG To Unveil 'World's Largest' LCD 3D HDTV

LG LZ9700 3D TV

The largest LCD TVs ever to hit the market will be unveiled by LG Electronics next week at the Consumer Electronics Show (CES), the company said.

The 72-inch 3D LZ9700 smart TV is illuminated by a full panel of LEDs directly behind the screen, "producing pictures as colorful as paintings in an art gallery," the Seoul, Korea-based company said. It also features local dimming and can connect to other devices through the DLNA home networking standard, Media Link, and USB, the company said. It uses TruMotion 400Hz technology for delivery of a faster processing rate for smoother-quality 2D and 3D pictures, the company said.

"The LZ9700 combines the ultimate in LG's picture quality with our latest developments in 3D TV," said Havis Kwon, president and CEO of LG Home Entertainment, in a statement. "With the LZ9700, LG is poised to take the lead in the TV market with the world's largest full LED screen that delivers a truly outstanding TV viewing experience."

The LZ9700 also comes with a Magic Motion remote control. It will provide access to LG's TV apps library, which delivers everything from games to language classes. The TV will be available in early 2011, but no information was given about where it will be sold.

LG will also show off at CES prototypes of mobile digital TVs capable of receiving 3D images while moving at high speeds. The TVs will be based on the new ATSC-M/H standard for mobile and handheld television and will not require users to wear glasses in order to get a 3D effect. A filter on the screen directs light to both eyes and creates the illusion of depth to be viewed from a certain position.

The announcements follow the news that sales of 3D TVs have been lagging behind industry expectations and were not expected to do well during the holiday season. Toshiba is among the other consumer electronics makers planning to roll out at CES 3D TVs that don't require glasses.